Retailers are constantly looking for ways to improve their in-store customer experience, maximize profitability per square foot, increase staff productivity, improve vendor success and gain customer insight. Below is a table showing several of these options and how they compare to the RedDotNet solution.

	The Dot™	Kiosks	Add'l sales staff	PC's	Non-dynamic technology*
Customer experience
Insight into customer information
Additional opportunities for suppliers
Profitability per sq. ft.
Increased staff productivity

*non-dynamic technology is any static display device such as audio listening stations for CDs.